Reserve Properties and Westdale Properties welcomed the start of work on Untitled Toronto. On Broadway Avenue in Midtown, this two-tower residential condo development has 751 units which will rise 21 and 33 storeys tall. Representatives from both firms were present for the groundbreaking event. Surprisingly, the Untitled Toronto design team moved beyond the architectural company IBI Group and interior designers U31 to work with globally recognised artist Pharrell Williams in an unparalleled partnership.
In this Untitled project, the main architect Mansoor Kazerouni drew inspiration for the syncopated balcony layout from “jugalbandi,” a musical duet between two solo performers. With the parametric design, Kazerouni aimed to visually abstract music in the construction. In this, the balconies’ edges rising to the wave pattern of Pharrell’s Gust of Wind. The natural stone-clad platform repeats the same pattern for pedestrians on the street but with a different texture.